We have used Indian flag colors: Saffron, Dark Green, White and Navy Blue in our logo design. The shapes we used for the design are water waves, horizontal lines, hexagons and circles. We used Agrandir Grand and Black Bones font types for the text in the logo.
The Indian flag has three horizontal stripes, with saffron on the top, white in the middle, and green at the bottom. In the center of the white stripe is a navy blue wheel with 24 spokes, known as the Ashoka Chakra. The Ashoka Chakra is noted to be a representation of the thought that there is life in improvement and death in stagnation. Saffron represents courage and sacrifice, while white represents truth. Green represents growth and auspiciousness. The Ashoka Chakra represents the eternal wheel of law.
The design includes the words, Innovate, Include and Inspire written in Agrandir Grand type font. Agrandir is a contemporary serifless type family that celebrates the beauty of being imperfect.
The design incorporates an orange colored forward moving wheel without spokes while including air and water to depict movement. Inside the double walled orange wheel, the words Adapted Sports India written in Dark Green color using Black Bones font type. Black Bones is a classy script font combined with brush textured handwritten styles. The words are also surrounded by two different hued grey hexagons.
The two hexagons represent our values and engagement philosophy. We consider the choice of hexagon as a shape to represent our philosophy is supported by an ancient belief that the shape represents immortality and longevity.